Shantanu Garg
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© Copyright 2025 Shantanu Garg

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Here, I share my notes, thoughts & learnings as I dive deeper into startups, web3, product management, useful tools and more.

  • 🔍 Highlights from When Coffee & Kale Compete

    833 views

    Customer Jobs Theory aims to understand the real motivation behind customer behavior....

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  • 🌌 The Future of Product Managers

    644 views

    Just the other day, I was listening to this fascinating podcast by Lenny Rachitsky, where Scott Belsky, the founder of Behance, spoke about the future of work...

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  • Collection of Writings on Startups

    790 views

    Read whenever in doubt...

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  • 👩🏼‍🎨 Essential Design Frameworks & Mental Models

    661 views

    Notes on designing memorable user experiences & building delightful products...

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  • Apr 2023

    🍔 Is Software Still Eating the World in 2023?

    457 views

    In 2011, Marc Andreessen famously declared that software is eating the world and would transform every industry. Over a decade later...

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  • 🤯 My simple 3-Step Productivity Hack to deal with Newsletter Overload

    436 views

    Newsletters are a fantastic way to stay updated on the latest news, insights, and trends...

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  • 🧑🏼‍🔬 40 years in tech: A conversation w. GPT4

    384 views

    Looking at the biggest innovations in tech in the past 20 years and predicting the biggest ones in the coming 20...

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  • User Research Plans: Collection of resources

    191 views

    User Experience is simply put the impact of design on an audience...

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  • Nov 2022

    Using Jobs to be done to design, build, and market products

    935 views

    Jobs to be done is a framework developed by Clayton Christensen. It helps us think about products & services from a more functional lens...

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  • A Simple Framework For Meta Learning ⚡️

    455 views

    Learning a new skill fast is one of the most important skills that most billionaires have in common.

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  • Understanding Motivation

    517 views

    Motivation is all about getting started and consistently taking action, making sure we get back on track when we fall off the bandwagon...

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  • How to Grow A Marketplace - Lessons from Etsy’s Growth

    469 views

    A marketplace business is one where you match supply with demand...

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  • A simple framework for Problem Solving

    552 views

    The first thing you should do while trying to solve a problem is to forget about the solution and return to the problem...

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  • Oct 2022

    Understanding and Predicting Tech Supercycles

    387 views

    Brad Gerstner recently spoke about tech supercycles on the 20VC podcast ...

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  • Lessons from the success and growth of Notion

    448 views

    Notion has recently been valued at $10Bn, but the path to get there has not been straightforward. It took notion 5 years before they first went viral on Product Hunt. ...

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  • 🔓🔍💻 How drop open sourced product development

    381 views

    Drop is a community commerce startup where a group of people can collect together to place a bulk order. Because ...

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  • UX design mental models

    477 views

    Everyday Product and User Experience design Mental models...

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  • Highlights from Why great products do only one thing

    334 views

    Most great products start by doing one thing "GREAT "before going on to do other things....

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  • How dbt is transforming the ELT

    439 views

    dbt is a new data transformation tool that has quietly become the most preferred tool for organisations to do data transformations and manage these transformations....

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  • Bitcoin ⚡️ Lightning and use cases

    79 views

    Bitcoin lightning is a layer 2 solution built on top of Bitcoin for instant payments...

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  • Understanding The Merge

    439 views

    So Ethereum transitioned from Proof of Work to Proof of Stake as its consensus mechanism last month...

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  • Sep 2022

    Highlights from Robert Cialdini’s book Influence

    388 views

    Recently, I went back to Naval’s post on building specific knowledge. I was particularly interested in remembering what he had to say about getting better at sales...

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  • Decentralized Storage 101: The Basics

    467 views

    The three pillars of web3 infrastructure layer...

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  • Highlights from “Life after lifestyle”

    195 views

    In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space...

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  • Andrew Hong’s primer on web3 scoring and algorithms

    408 views

    Web3 is here to stay and it is taking online reputation systems to the next level. With web3, a users digital identity is not tied to a particular website...

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  • Crypto and Use Cases

    201 views

    To understand crypto and potential use cases we need to look at other tech first and see how the...

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  • Aug 2022

    The future of web3 social: Opportunities & Challenges

    269 views

    The problem with web2 Social...

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  • How to design a reputation system for your community or DApp?

    630 views

    Reputation systems are nothing but a fancy way of rewarding and incentivizing user contribution/participation. ....

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  • Social tokens will make online communities awesome just like IRL 😎

    909 views

    We all have been part of online communities where a few people talk while rest of us lurk. This is about to change...

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  • Jul 2022

    How to conduct user interviews to evaluate PMF?

    501 views

    At early stage, there are only two things that matter. Talking to users and building product. Hence, user interviews become super important....

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  • Justin Wilcox’s 5 step framework to evaluate Product Market Fit

    479 views

    Product Market fit in simple words is making something someone really wants. There are generally 3 parts to it...

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  • Jun 2022

    Fralic’s Rules for Making Memorable Connections

    170 views

    Rules Chris Fralic used to become insanely well connected in Silicon Valley and launch his own venture capital fund.

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  • Apr 2022

    Project Management Cheatsheet

    236 views

    Agile, Kanban, and Scrum are not three different project management styles. ...

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  • Mar 2022

    Tokenomics 101: Supply & Demand

    380 views

    Tokenomics is the Math & incentives governing crypto assets. In recent years, this phrase has been used a lot...

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  • Feb 2022

    How to build a buyer persona?

    410 views

    Marketing personas are built to remind the team of what market segment they are in and how the messaging might need to be changed/adapted based...

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  • Pointers on writing the perfect PRD doc

    187 views

    PRD or the Product Requirements Document is a living document that helps different stakeholders understand and align on the status and purpose of the product....

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  • Make Something People Want. But How?

    360 views

    MAKE SOMETHING PEOPLE WANT!!! This is the one piece of advice Y Combinator has been giving its founders for eternity....

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